Instructions for updating the portal

Tips to be followed by Portal Collaborators: These items are aggregated based on SEO indicators and website promotion tips in Google, Yahoo, and Alexa search engines.

Title 1:

Choose a descriptive title containing 5 to 8 words that include the main keywords of your site. The title is the first thing people encounter in search engines. Note that the existence of Persian words with the Unicode standard is identified by the Google search engine. Place your most important keywords at the beginning of your site title.

Tips to consider when inserting a title:

- Include content keywords and photos of that page.

- Do not use comma.

- The wording of the grammar is correct, it is not just a combination of words.

- Do not use words that are prohibited by engines.

- ALT tag when inserting a photo: When inserting a photo and link, be sure to insert the title box. This feature allows you to find an alternative text to display if the image is displayed for any reason, the text displayed in the alt tag.

2- Description tag

These annotations range from 25 to 30 words which are displayed below the URL in search engines if you are careful, so try to write some descriptions that represent the content of your site.

3. Interconnection

- Search engines, especially Google, are sensitive to the number of links to your site and affect it on your site's ranking.

-Select a useful links page and link to the same sites on your site, especially sites that rank well on search engines.

- Ask other sites to connect to your site.

4- Insert keywords of the site (key words)

Search engines for this part of the site value a lot and affect the ranking of your site. Separate comma-separated keywords. With this method at least, various combinations of keywords from your site will be included.

- The ratio of keywords to other words on a page is called the density or density of the keywords. For example, if you have 100 words per page and four of them are the keywords of your site, the keyword density of that page is 4%. Try to adjust the density of about 3 to 20 percent for your site's key keywords.

- Choose your own keywords.

- Write the words you guessed by search engines

- Make sure to separate the keywords with the character.

-Collect keywords from the text of the same page.

- Enter your title in the keywords.

5. Tips to insert foot

- Be sure to change the foot of your site. Try formatting, just type below.

- Address: Tehran, the address of the area

- Phone: (Including code) Email: from investiniran.ir domain.

- All material and spiritual rights of this site are related to the Organization of Investment and Economic and Technical Assistance of Iran, and any copy of its contents is prohibited only by mentioning the source.

6. Relationship between pages

- Work on your own content pages so that the person who enters that page in any way can not get out (raise the time on the site).

- Use in-page links so that the site visitors do not use the Back and Forward buttons of the software.

7. File conversion tips to PDF

One of the ways to increase the retrieval of information contained on the website by search engines is to enrich content files. PDF content that is extracted from other formats (such as word, power point, etc.), should have the following:

1- Make sure the fonts used in the word file are correct before converting word to PDF files.

2. Use standard software to convert files to PDF that can support Persian fonts.

3- The text of PDF files can be searched using Acrobat's inline text search tools.

8. File size

The files loaded on the site are compact and have a volume of less than 30 MB.

9. Use the tags <h.> To use

The h tag allows search engines to better understand the content of your site. To apply this property, select the text of your page in the order of importance of the CMS headings.

- Do not use tags more than 2 times per page. Only for important headlines.

- Do not put the full text of the page in these tags, just use headlines and important content.

10. Language

The main language of all ports is Persian language. Homepage and main input page must be loaded in Persian. In multi-lingual portals, users must be able to change the language on all pages.

11. General text format

Main title

Tahoma 14 B

Subtitle

Tahoma 12 B

Color of the contents

Black

The text of the paragraphs

Tahoma 12

List entries

Numbered and No-Number Lists

Text alignment

Justify, Direction: RTL

English texts

Time New Roman 14

12- Sitemap (sitemap)

-Make a map for your site and place links to all important sections of the site on the site map. Place the site's link on the front page of your site, because some search engines only visit the first page of your site.